Business

Business Architects Blog

Business Architecture in Healthcare. Just finished providing an exercise event to a (CIC) an independent, not for revenue-social business in healthcare. It was interesting to see that lots of the ideas techniques and models in business architecture have substantial relevance to organizations coming out of the public sector, NHS in this full case.

There is a vocabulary issue: Customer sections become patient segments and value propositions are a challenging idea in this environment and are better referred to as heath offerings or designed final results. Osterwalder’s business model canvas works well, the concept’s the same but with an increase of appropriate brands on the nine areas somewhat. Capability models relevant due to a high level of concentrate on outcomes highly.

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One of the interesting elements is a very complex value web as opposed to a value chain where value drawn by customers is described by other bodies rather than the patients themselves. Value appears to be described by organizations who’ve a “parental” role. This is just like fragmented chains in other outsourced sectors contracted to Federal government who provide services that they think their populations want. True tone of voice of the customer needs more emphasis.

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