This is the last in some blog posts discovering pricing your projects from our 3 free guides written with Bill Cramer, CEO of Wonderful Machine. We’ve been sharing tips via the blog all this week on how to price your magazine photography, corporate & industrial photography, and photojournalism.
Get the guide Pricing Your Work: Corporate & Industrial Photography here. Here, Bill Cramer, creator and CEO of Wonderful Machine breaks down the major types of corporate tasks, what they entail, and why each are important to clients. That is an excerpt from the free guide Pricing Your Work: Corporate & Industrial Photography. Event photography entails simply documenting conferences, loudspeakers, ground-breaking ceremonies and other picture opportunities. 200/hour (for take time and post-processing time) plus incidental expenditures like mileage, parking, meals and tolls.
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Some photographers charge half their taking rate for travel time to and from the shoot. From a licensing standpoint, most companies will want publicity and inner security use (plus sociable media) forever. It’s not unusual to exclude print advertising and collateral use and negotiate an additional fee when the need arises.
Corporate headshots are usually lit head-and-shoulders pictures on a seamless paper history or against a simple out-of-focus background. Mostly, these come with a low to moderate budget when the pictures are for press packages, websites and other general use, since these shoots are not very demanding and there are extensive photographers who can handle them.
However, if they’re specifically being shot for an annual report or some other high-profile publication, a higher quality level will be likely and bigger budget will normally be accessible. 150/hour for post-processing assistant plus time, seamless paper, mileage, parking, tolls, and meals. Again, some photographers charge half their firing rate for travel time. Charging for photographic equipment is not uncommon for most assignments separately, but somewhat unusual for headshots. If you have established a normal rate for a particular client, it may seem sensible to stick to that for headshots too. But if it’s a first time client, charging by the head shot can make more sense for both the photographer and your client probably.
That way, the professional photographer is getting paid in proportion to their productivity and your client is being billed in proportion to the worthiness they’re getting. Charging for headshots per hour or each day can create a situation where the more productive the photographer is, the less they’re getting paid per picture.
At the low end of the pricing spectrum, we would include publicity and security use forever normally, excluding annual record use, which along with advertising use will individually be negotiated. Some clients will want to include annual report use, but make sure to factor that in to the fee if that’s the situation.
It’s almost un- heard of to add advertising use unless you’re shooting the pictures for the purpose in the first place (and for much higher fees). These images normally depict people in real working situations, but with more elegance than event picture taking. The pictures usually do not require much in the real way of equipment or staff, but they demand a complete great deal of finesse, awareness and a keen eye. These tasks come with at least moderate costs as they require a decent degree of expertise, and the pictures could have a wider variety of applications. 150/hour for post control time.
Since the pictures have a tendency to be shot in a photojournalistic style, assistants, strobe lighting and locks and make-up are seldom used. The licensing is typically publicity and collateral use forever, excluding annual report use, which along with advertising use will be negotiated separately. Photographers don’t normally charge individually for local travel.
Environmental portraits are often lit, controlled always, portraits of people full-body or cropped to the waistline, multiple people sometimes, in a setting that helps inform their story. These shoots have moderate to high budgets due to the level of skill required, the moderate amount of equipment and team necessary and the wide variety of uses that clients will see to them.