When thinking about your social press you define a strategy. Many survey, that diving into social media without a clear plan can do more harm than good for your business. Not participating in social media at all gets the same effect. And understand that if you want to remain competitive on the market you will need to lead towards innovation.
But the word strategy sounds so serious, that initially it could overwhelm you. In its essence, though it is not as hard as it might seem. What’s your goal? You must consider what would you like to achieve with your social media presence. • Brand awareness. Getting the business known is important always. • Lead driving. You interpersonal media presence can attract clients when they come across your profile. • Support. Helping out customers in big trouble is valued by them always.
• Engagement and relation building. Speaking with the clients and showing your human face attracts people to your brand. Think how many other goals your business might have. Who are you trying to focus on? Imagine your potential customer personas. What are their characteristics? Try to think about as many characteristics as possible, to pinpoint the type of customer you want to target exactly. Example: VP level, Technology enterprise, PR, or Marketing. Consider who this person is, and what emotional reactions work in your cause.
However you need to keep in mind that although your main objective on public media is to create a strong reference to your …
